Alvarez, Pepsi Refresh Project team up
Starting today, the San Jose Earthquakes are asking their fans to join them in making a difference in the Bay Area community. As part of the Pepsi Refresh Project, the Quakes will partner with the San Jose Unified School District to help gain funding for intramural sports at middle schools in the South Bay. This will benefit low-income students whose sports programs are being threatened by state budget cuts. The Quakes will compete against MLS’ 15 other teams, vying for fan votes and an ultimate $50,000 Pepsi Refresh grant to fulfill the project. Launching today through Monday, September 20 at 11:59 p.m. EDT, fans can cast their votes at www.MLSsoccer.com/PepsiRefresh for the ideas they believe should receive a grant from the Pepsi Refresh Project.
“The Pepsi Refresh Project is great for our community,” said Earthquakes midfielder Arturo Alvarez. “We want our fans to help support our efforts to make sure we are able to keep intramural sports in our local schools.”
The Pepsi Refresh Project is a groundbreaking effort to foster innovation in social good that will award more than $20 million this year to fund great ideas that help impact the world. Throughout 2010, Pepsi will fund ideas that will move the world forward in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. The Pepsi Refresh Project, which launched Jan. 13, features significant social engagement around people and the power of ideas. People are encouraged to submit their ideas and to cast a vote for their favorite ideas at www.refresheverything.com.
“The Pepsi Refresh Project is proud to provide the stage to showcase these inspiring team ideas from across the league,” said Jeff Dubiel, Vice President of Pepsi Sports. “Through this initiative, fans will have the opportunity to recognize their favorite team for something other than their on-field performance. By showing their support, they will be helping to make a difference in their local community -- everybody wins.”
Pepsi is a product of PepsiCo Beverages Americas (PBA). In addition to the Pepsi trademark, the PBA portfolio includes the Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category. PBA is a division of PepsiCo, Inc., which offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com <http://www.pepsico.com> .
About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. MLS kicked off its 15th season on March 25, 2010. MLS features 16 clubs each playing 30 regular season matches in 2010. Those teams include Chicago Fire; Colorado Rapids; Chivas USA; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; Kansas City Wizards; Los Angeles Galaxy; New York Red Bulls; New England Revolution; 2009 MLS Cup Champion Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Toronto FC; and, in their inaugural season, Philadelphia Union. Expansion teams in Vancouver and Portland will debut in 2011 and in Montreal in 2012. For more information about MLS, log on to the League’s official Web site at www.MLSsoccer.com.