SAN JOSE, Calif. – The San Jose Earthquakes and Pivot Marketing Agency announced that BMW Northern California will be the official automobile partner of the Earthquakes and BMW will serve as the presenting sponsor of the inaugural match at Levi’s Stadium between the Earthquakes and Seattle Sounders FC on Aug. 2.
“We couldn’t be happier to announce our partnership with BMW,” said Earthquakes President Dave Kaval. “They are an industry leader and we have built out a great fan-friendly partnership with them. We are proud to have them as the presenting sponsor of the historic first official event at Levi’s Stadium on Aug. 2. We are looking forward to a memorable event.”
In addition to serving as presenting sponsor of the match on Aug. 2, BMW will also have vehicle displays at Earthquakes home games throughout the season. BMW dealerships around the Bay Area will host 10 Ticket Test-Drive events during the 2014 season. Fans who test drive a BMW during those 10 events will receive two free tickets to a future Earthquakes home game. An Earthquakes player will be present at all 10 events.
The first dealership event took place July 12 at BMW Fremont and featured U.S. national team star Chris Wondolowski, who recently returned home from the 2014 FIFA World Cup, and midfielder Khari Stephenson.
“BMW of Northern California is thrilled to partner with the Earthquakes for the inaugural event at Levi’s Stadium,” said Donna Gebers, Chair of the Bay Area BMW Coop. “In light of the 2014 World Cup, it’s a very exciting time for soccer in the United States, and we’re proud to be a part of it.”
The partnership will also include significant signage and media rights for BMW.