The San Jose Earthquakes announced today that they have hired SA-5 as their marketing agency of record. The Quakes worked closely with SA-5 to create the recently launched “Did you feel that?” campaign.
“SA-5 is known for their creativity and for their ability to understand their client’s needs,” said Earthquakes executive vice president David Alioto. “Their staff has a ton of experience in creating ad campaigns for professional sports teams. We are proud to work with a group of local people that understand this market and our sport.”
SA-5 collaborated with the Quakes to create two television spots, “Cement” and “Coffee” that are currently running throughout the Bay Area. SA-5 also served as the creative team behind the Quakes radio spots, billboards, collateral materials and print ads.
“We are so excited to partner with the Earthquakes to help continue the growth of professional soccer,” said Kevin Gammon, Partner/Creative & Strategy at SA-5. “There is such a strong and passionate fan base for the team now, and we’re looking forward to getting the word out and building on that base.”
Multiple members of the SA-5 team were part of the award-winning Oakland A’s campaigns during last decade.
About SA-5
SA-5, a San Francisco-based agency, is a group of strategic and creative thinkers and doers. Its mission is to build business and brand value through the marriage of breakthrough creative and measurable results and optimization. And to make that more fun than it sounds. SA-5’s founders have over 50 years collective experience creating and leading advertising efforts for both global and local brands such as Microsoft, General Motors, amazon.com, Chiquita and the Oakland Athletics.
