SAN JOSE, Calif. — The San Jose Earthquakes announced today a new multiyear back-of-jersey partnership with DUDE Wipes, the fast-growing personal care brand.
Starting with the Earthquakes’ Aug. 1 match against FC Cincinnati, the DUDE Wipes logo will appear on the back of the Major League Soccer club’s first-team jerseys. The partnership, which also entails DUDE Wipes becoming the club’s Official Wipe/Flushable Wipe, expands beyond the jersey to include community programming, matchday activations, digital content and fan engagement initiatives across San Jose.
"We are excited to announce our new partnership with DUDE Wipes," said Earthquakes President Jared Shawlee. "DUDE Wipes is a rapidly burgeoning national brand and we look forward to introducing a number of activations together to support our local community and enhance the fan experience at PayPal Park."
In addition to logo placement on the back of the first team’s jerseys, DUDE Wipes will be the presenting partner of PRIME TIME—the Earthquakes’ interstate rivalry match at Levi’s Stadium against LAFC, which will take place this year on Sept. 19. DUDE Wipes and the Earthquakes will introduce a new activation called Clean Sheets, which will feature giveaways and more when the Quakes’ defense records a shutout in MLS play. DUDE Wipes will also commit to providing product to families at community events across the Bay Area.
"We've always believed the best partnerships happen when you don't take yourself too seriously,” said Ryan Meegan, Co-Founder and CMO of DUDE Wipes. “Landing on the back of the Earthquakes jersey feels pretty fitting for a brand that always has your back. From matchday activations to celebrating every clean sheet, we're excited to bring some extra laughs—and a whole lot of wipes—to Quakes fans.”
“The San Jose Earthquakes are thrilled to bring this partnership with DUDE Wipes to life,” said Earthquakes Chief Strategy Officer Ian Anderson. “We’re eager to collaborate on initiatives that will positively impact our community.”
San Jose, currently tied on points for first place in the Western Conference, has gotten off to one of the best starts in club history in 2026. With first-time MLS All-Star Daniel Munie anchoring a defense that earned clean sheets in five of their first six contests and FIFA World Cup veteran Timo Werner (10 goal contributions in all competitions) and Preston Judd (11 goals and two assists) leading the attack, the Earthquakes have established themselves as one of the league’s top teams this season.
The Quakes return to action Saturday, Aug. 1, in a road contest against FC Cincinnati. Kickoff from TQL Stadium is scheduled for 4:30 p.m. PT and the match will air live on Apple TV (English/Spanish), as well as on local radio via KSFO 810 AM (English) and KZSF 1370 La Kaliente (Spanish).
About San Jose Earthquakes
The San Jose Earthquakes, one of Major League Soccer’s original teams, are the epicenter for soccer in Northern California, playing at the highest professional level in the United States. The club won MLS Cups in 2001 and 2003 and took home Supporters’ Shields in 2005 and 2012. The Earthquakes are based out of PayPal Park, an 18,000-seat soccer-specific stadium that opened in 2015 and is the first cloud-enabled venue in MLS. The organization was originally founded in 1974 in the North American Soccer League, and in 2024, celebrated its 50th anniversary of positively impacting communities around Northern California. The club’s nonprofit arm, the Quakes Foundation, focuses on health and fitness initiatives for local underserved youth and fighting food insecurity. For more information about the Earthquakes, visit sjearthquakes.com.
About DUDE Wipes
DUDE is one of the fastest-growing brands in the toilet tissue category in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 40,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway, Sam's Club and Costco). In 2015, DUDE Products appeared on ABC's show Shark Tank, where they received an investment deal from Mark Cuban and have grown to become one of the most successful Shark Tank companies of all time.