SAN JOSE, Calif. – The San Jose Earthquakes and PIVOT Marketing Agency announced today that the club has signed a five-year multi-million-dollar Avaya Stadium Founding Partnership with The Bay Area BMW Centers.
“We’re very excited to bring The Bay Area BMW Centers back for the 2015 season and beyond. As a community-based organization, we’re thrilled to add a local partner with a world-class reputation to our family,” said Earthquakes president Dave Kaval.
The partnership has four key elements. First, the field club section at Avaya Stadium will now be branded as the “BMW Club.” Additionally, vehicles from The Bay Area BMW Centers will be on site at each MLS game hosted by the Earthquakes. The agreement also includes a presenting sponsorship of test drive events that will feature Earthquakes players for meet and greets at dealerships around the Bay Area and a game presenting sponsorship for the club’s match at Levi’s® Stadium.
“The Bay Area BMW Centers are thrilled to be the official vehicle partner of the San Jose Earthquakes as well as Avaya Stadium. It’s important to all of us that we support the local community and this very enthusiastic fan base,” said Donna Gebers, chair of The Bay Area BMW Co-Op.
Last year, the club and PIVOT Marketing Agency brought The Bay Area BMW Centers on board as the presenting sponsor for the Inaugural Game at Levi’s® Stadium on Aug. 2. The agreement also put BMW vehicles on display at Earthquakes home games throughout the 2014 season. Additionally, BMW dealerships around the Bay Area hosted 10 Ticket Test-Drive events, which gave fans free tickets for test driving a BMW.
“This partnership is a perfect example that best in class brands recognize the value of aligning with Avaya Stadium and the San Jose Earthquakes. This is also a testament to the outstanding Earthquakes ownership and management team and their vision as it relates to corporate partnership integration,” said Ben Shapiro, CEO of PIVOT Marketing Agency.